Insight

We utilise our in-house, industry-leading research tools and audience specialism to deliver global consumer insight with a subcultural perspective.

Nerds Collective is a Market Research Society Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research.

Product Design &
Comms Testing

CULTURAL IMMERSIONS
& STUDIES

PSYCHOGRAPHIC PROFILING + SEGMENTATION

SMARTPHONE
ETHNOGRAPHY

QUANTITIVE &
QUALITIVE RESEARCH

PANELS, FOCUS GROUPS
& WORKSHOPS

POWERED BY

Our consumer-centric
cultural intelligence platform

We specialise in engaging your blindspot: The street-culture youth consumer with 52m across Europe and North America, 65% Of Gen-Z. FRONTLINE helps brands get closer to the inner city, youth trends that shape pop culture and mass behaviour. Dont sleep on this audience, book your free street culture youth workshop now!

Frequently Asked
Questions

Do you have your own panel?

Yes, NERDS has a panel of 20,000 global Gen Z members.

Do you conduct research globally?

Yes, our research methods, approaches and capabilities are global.

What is psychographic profiling & segmentation?

Psychographic profiling is a unique description of a person/group's attitudes, habits, and interests that can be divided into subgroups for analysis.

What is an ethnography?

Ethnography is a research method that involves observing people in their environment to understand their experiences, perspectives and everyday practices.

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