Casio G-Shock engaged Urban Nerds to drive brand awareness amongst their youth consumer, strategising, programming and amplifying the G-Sessions event franchise.
Nerds curated an integrated campaign with events at the heart of the story telling. Using Exhibitions, gigs and panel talks to drive the narrative of Never Give up and building grassroots talent partnerships to position across G-Shock as cultural credibility.
5 CULTURAL MOMENTS
11 CREATIVES ENGAGED
3.2 MILLION IMPRESSIONS
1.3 MILLION ENGAGED