THE STREET-CULTURE INSPIRED GEN-Z WORKSHOP
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FRONTLINE: NERDS’ proprietary research platform and insight portal for understanding the European, street-culture inspired, high street consumer; 65% of all Gen-Z, middle to lower socioeconomic status, where traditional working-class values prevail. A landscape where clean-cut aspirations rule and conspicuous consumption is everything. Over 10,000 have participated to date, providing more than 3500 hours of consumer opinions.
WORKSHOP AGENDA: 45 Minutes, latest Frontline report presentation & realtime consultation, against some of your current youth consumer challenges