For the global launch of Dr. Martens’ biggest ever product innovation, Nerds were tasked with creating and delivering a content led, influencer marketing campaign.
Working with 100+ cultural figureheads that authentically embodied the rebellious self-expression of the brand, Nerds created a multi-layered campaign combining product visibility, branded content and a series of high-energy live music activations in the public realm.
2 ROADBLOCK EVENTS
4 BRANDED VIDEOS
7M REACH
200K VIEWS