Nerds were challenged with unlocking credible grassroots visibility for the Beats brand and products that would help balance the brands associations with global celebrity and high profile paid partnerships.
Through the facilitation of content opportunities with genuine leaders and shapers of creative culture, Nerds were able to unlock valuable visibility and powerful associations for Beats within influential pockets of culture.
48 RELATIONSHIPS
100+ BRAND APPEARANCES
5.5M SOCIAL REACH
360K ENGAGEMENTS